The point is, what is a name for? It's to help a user of
the information locate the site. How do you do that?
You use names they are most likely to know, or, failing
that, that they ought to be able to find on a map.

hear, hear - and not just on a 1:50,000 scale map either. The names Brogdale
and (I think, off hand) Barbourne appear on the respective 1:50,000 sheets but
it hardly aids communication and understanding if those names are used instead
of Faversham and Worcester, regardless of whether you wish to take their
observations seriously! The sensible use of place-names that people can easily
locate on a map was recently illustrated in a newspaper article (D. Tel. 31st
August by one P. Eden), namely Alnwick and St. Andrews, the latter preferable
to recent references on BBC website to the 'town' of Leuchars!

Perhaps this is the natural consequence of not employing geographers....

Julian (...geographer ducks for cover)
Julian Mayes, Molesey, Surrey.