Except she calls it a "phone effect".

pe

Well, you know what girlies are like with their mobiles, those latter-day
equivalents of the baby's dummy. I don't think she should be castigated; after
all it was a piece of genuine meteorological education. And not as bad as some
bloke's "El Neeno" a few years ago, when it should have been "El Neenyo"
(phonetically). Can't remember who it was, but I wasn't impressed.

Tudor Hughes, Warlingham, Surrey.