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Old March 25th 12, 10:15 PM posted to uk.sci.weather
Martin Rowley[_4_] Martin Rowley[_4_] is offline
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First recorded activity by Weather-Banter: Dec 2011
Posts: 475
Default [WR] Sunderland 25.03.12 Hello summer!

On 25/03/2012 21:03, David Allan wrote:
snip
Noticed that our local Sainsbury's had all the BBQ stuff out on display yesterday... wondering whether that was
a pre-planned decision or just jumping on the good weather window?


.... not sure who has the contract for Sainsbury's these days, but all
the 'big' players (M&S, B&Q, ASDA, Tesco etc.) employ weather forecasts
for just such an event as we have now - and some 'buy in' expertise by
having experienced meteorologists on the staff.

Been going on certainly since the days of the LWC commercial bench in
the 1980s & I know that firms like Noble Denton produced such forecasts
- indeed they might have been the pioneers but Norman will put me right
on that.

.... it's a very interesting & potentially lucrative business: if you get
it right!

Martin.


--
West Moors / East Dorset
Lat: 50deg 49.25'N, Long: 01deg 53.05'W
Height (amsl): 17 m (56 feet)
COL category: C1 overall