Yes, I know.

http://media.guardian.co.uk/broadcas...402744,00.html

ITV1 has revamped its weather bulletins with new graphics and a new
presenter, Becky Mantin, as part of an updated national service sponsored by
utility Powergen.
Channel bosses have decided to dump complicated weather jargon in favour of
user-friendly graphics and easy-to-understand explanations in the new
forecasts, which will continue to be provided by the Met Office in a new
three-year deal. Powergen has also renewed its sponsorship of the service.

Sian Lloyd and Martyn Davies will be joined as the network's main weather
presenters by Mantin, who currently fronts regional bulletins on ITV's
regional service, Anglia TV.

"We asked our audience exactly what information they needed and how it
should be presented," said the ITV director of programmes, Nigel Pickard.

"They wanted to know how they were going to be affected by the elements and
said they wanted to be told using concise, simple graphics with
straightforward explanations... For many people TV weather forecasts are
essential viewing."

The new deal with the Met Office will also see its ITV team move from the
London Television Centre on the capital's South Bank to join the rest of the
ITV News team in Grays Inn Road.

Paul Mills, the media business manager at the Met Office, said the move made
sense because "the weather often makes news headlines. Closer liaison with
the news teams will offer significant viewer benefits."

Mr Mills added that the new forecasts would provide a "clear, modern
approach to weather programming. Viewers are not interested in too much
scientific jargon so we will provide them with concise, relevant and
meaningful weather bulletins, supported by visually compelling images".

ITV's renewal of its sponsorship deal with Powergen makes it one of the
longest running on-screen commercial partnerships on television, taking it
into its 16th year.

The Powergen UK advertising manager, Helen Tye, said its current sponsorship
credits - starring the Fast Show's Simon Day - had been "extremely well
received" by viewers.

In message , Mark S
writes
snip



"They wanted to know how they were going to be affected by the elements and
said they wanted to be told using concise, simple graphics with
straightforward explanations... For many people TV weather forecasts are
essential viewing."

The new deal with the Met Office will also see its ITV team move from the
London Television Centre on the capital's South Bank to join the rest of the
ITV News team in Grays Inn Road.

Paul Mills, the media business manager at the Met Office, said the move made
sense because "the weather often makes news headlines. Closer liaison with
the news teams will offer significant viewer benefits."

Mr Mills added that the new forecasts would provide a "clear, modern
approach to weather programming. Viewers are not interested in too much
scientific jargon so we will provide them with concise, relevant and
meaningful weather bulletins, supported by visually compelling images".


What, when and where simply. Not too much how and still less why. And as
for if...


It's the ifs hat make it interesting.

--
Peter Thomas

How was it "scientific" in the first place?

On Tue, 01 Feb 2005 14:15:46 GMT, Karatepe wrote:

How was it "scientific" in the first place?

It used electromagnetic waves and advanced electronics to display it !

Martin

Cor blimey, i didn't realise that old chestnut was still going.
Anyway, enough talk about Sian

"Mark S" wrote
http://media.guardian.co.uk/broadcas...402744,00.html

ITV1 has revamped its weather bulletins
snip

Paul Mills, the media business manager at the Met Office, ... added that
the new forecasts would provide a "clear, modern approach to weather
programming. Viewers are not interested in too much scientific jargon so
we will provide them with concise, relevant and meaningful weather
bulletins, supported by visually compelling images".

I don't suppose ITV want to appeal to the better educated. That type of
weather forecast would however, be ideal if broadcast just before East
Enders or Coronation Street or whatever that soap is called that ITV shows
umpteen times a week.

Jack

"Jack Harrison" wrote in message
.. .

"Mark S" wrote
http://media.guardian.co.uk/broadcas...402744,00.html

ITV1 has revamped its weather bulletins
snip

Paul Mills, the media business manager at the Met Office, ... added that
the new forecasts would provide a "clear, modern approach to weather
programming. Viewers are not interested in too much scientific jargon so
we will provide them with concise, relevant and meaningful weather
bulletins, supported by visually compelling images".

I don't suppose ITV want to appeal to the better educated. That type of
weather forecast would however, be ideal if broadcast just before East
Enders or Coronation Street or whatever that soap is called that ITV shows
umpteen times a week.

Jack

....and the Powergen sponsorship is announced by someone who seems to have a
speech defect.

Roger

"Roger Smith" wrote in message


I don't suppose ITV want to appeal to the better educated. That type of
weather forecast would however, be ideal if broadcast just before East
Enders or Coronation Street or whatever that soap is called that ITV shows
umpteen times a week.

...and the Powergen sponsorship is announced by someone who seems to have a
speech defect.

Their morning broadcasts have been far superior to the BBC for ages.

What I want is a lotm ore maps with isobars and the like and a lot less
of the sunshine and showers sjid.

Something more far reaching along the lines of the late (far too late
and totally irregular) Weatherview would suit me fine.

They could give a programme like that its own 10 minute spot right after
the headlines as far as I am concerned.

Who wants to hear what a politician isn't saying? Or some economist is
garbling about?


--
Posted via Mailgate.ORG Server - http://www.Mailgate.ORG

"Michael Mcneil" wrote in message
news:6b5d27f430ccbc523a7e86bb6e794a84.45219@mygate .mailgate.org

Their morning broadcasts have been far superior to the BBC for ages.

Not that you'd notice lately apart from the fact the presenter is
indoors. Lots of symbolism and hand waving/arm weaving.


--
Posted via Mailgate.ORG Server - http://www.Mailgate.ORG

"Jack Harrison" wrote in message
.. .

"Mark S" wrote
http://media.guardian.co.uk/broadcas...402744,00.html

ITV1 has revamped its weather bulletins

I don't suppose ITV want to appeal to the better educated. That type of
weather forecast would however, be ideal if broadcast just before East
Enders or Coronation Street or whatever that soap is called that ITV shows
umpteen times a week.

Jack



Well I can honestly say that I never watch any of those soaps. I'm neither
interested or influenced in any way whatsoever. SO LEAVE IT OUT JACK, OR
I'LL GET THE "BARTLET BOY'S ! TA SORT IT, I said I'LL GET THE "BARTLET BOY'S
! TA SORT IT"